Protagonistic supported feminist production company Trixie Films for the premiere of its documentary feature My So-Called Selfish Life, which aims to normalize the decision not to have children. Leveraging media interest in childfree women and filmmaker Therese Shechter’s positive reputation in the North American feminist community, we earned 42 pieces of media coverage over nine months, including features in the Chicago Tribune, Ms. Magazine, The Guardian, and the New York Post.

Protagonistic executed a highly effective “micro-campaign” to secure top-tier podcast coverage for Asha Dahya’s 2024 film Someone You Know on a tight budget. The campaign included interviews with Jameela Jamil’s “I Weigh,” Alyssa Milano’s “Sorry Not Sorry,” Feminist Buzzkills, The Suburban Women Problem, and Abortion With Love. These strategic placements led to screening requests from national reproductive rights and political organizations, amplifying the film’s message about later abortion through the personal stories of three women.es here

Protagonistic is working with climate endowment Heading for Change to build the case for integrated climate and gender investing by synthesizing insights from its best-in-class portfolio and amplifying them through targeted messaging, events, and media outreach. Outcomes include hosting a high-profile event at New York Climate Week, articles from leadership in ImpactAlpha, Investment Week, and Alliance Magazine, and interviews in Forbes, Equities.com, Business Fights Poverty, and PA Future - all aimed at driving investment towards climate solutions that foster a just and inclusive transition.

Protagonistic supported the Feminist Foreign Policy Collaborative on the launch of its Defining Feminist Foreign Policy report and its activities at the 2023 UN General Assembly. We identified key messages and narratives in the report that would speak to media, and used them to work closely with organizational leadership to draft and place an opinion piece in the New York Times, as well as securing additional coverage in Politico, Ms Magazine, and seeding relationships with key international affairs reporters at the Guardian, Foreign Policy, the Globe & Mail, and Forbes. 

Zhe by Karyn Elizabeth is a revolutionary underwear line for trans women founded on the principles of access, and inclusion, and family. Protagonistic worked with Zhe to create a media narrative that highlighted the company’s unique story and perspective, while honoring the brands that have come before it, earning media coverage in Forbes, GCN, the Staten Island Advance, the Washington Examiner, and Yahoo! News. We also worked with the brand to generate partnership and content ideas for owned channels that would raise visibility and forge deeper connection with Zhe’s core audience of trans women, gender non-binary people, and their family and friends.

Despite a growing acknowledgement of the importance of patient consent and bodily autonomy, non-consensual vaginal and rectal exams on unconscious patients remain a commonplace part of medical education in the United States. Protagonistic worked with At Your Cervix, a documentary film seeking to expose and put an end to this practice, around their US launch, securing interviews on major podcasts including Jameela Jamil’s I Weigh and Alyssa Milano’s Sorry Not Sorry.

Protagonistic partnered with #HealMeToo on their 2019 theatre festival highlighting the stories and voices of survivors of sexual violence, earning media coverage in Playbill, Broadway World, and Ms.

Protagonistic worked with Wallace Global Fund’s communications team to promote the foundation’s commitment to spend 20% of their endowment in 2020, and their call for other foundations to do the same, earning coverage of the commitment in Forbes.

Protagonistic developed the dynamic #GirlsResist campaign for Our Collective Practice, a nonprofit focused on girls' safety, dignity, and freedom. Tied to the 2023 book "Stories of Girls’ Resistance," the largest anthology of adolescent girls’ activism, the campaign aimed to inspire young women to share their resistance stories on TikTok and Instagram. Running from April 8-19, 2024, the campaign used grassroots partnerships and podcast outreach to connect girls globally. Highlighting authentic stories from everyday girls rather than influencers, the campaign addressed topics like breaking stereotypes and standing up to harassment, and was recognized as a Gold Award Winner in the 2025 Anthem Awards.

ViacomCBS wanted to change the way that mental health stories are told in the entertainment industry, working with experts to create a comprehensive guide for media makers. The resulting product doesn’t just help storytellers grapple with mental health issues better: it also helps them to create stories that are more emotionally authentic and accurate to the human experience. Protagonistic joined the Mental Health Media Guide project as a developmental and copy editor, using our writing experience, critical thinking skills, and experience as media practitioners to help create an end product that was clear, informative, and actionable.

Protagonistic supported feminist humanitarian organization VOICE Amplified in its response to the Ukraine crisis, collaborating with local staff and regional partners to create owned content that reflected priorities and perspectives from the ground, and highlighting key narratives overlooked by mainstream media. Additionally, we helped VOICE leadership secure press placements and coverage in key outlets including Foreign Policy, CNN, Newsweek, and The Hill, ensuring these insights reached a broader audience.

The GenderSmart Investing Summit brought together practitioners and thought leaders who are working to transform the way that capital is deployed. Protagonistic worked with the GenderSmart team to create a post-summit editorial package that was intellectually sophisticated, easy to read, and beautifully designed, leveraging Rachel’s skills as a journalist and editor to identify, assign, write, report, and edit content from top to bottom.

UK-based arts non-profit The World Reimagined, now operating as The Stories of Us, partnered with Protagonistic to bring its groundbreaking racial justice initiative to the US, following the largest public art project on the subject in British history. In October 2023, we convened the Roundtable on Arts and Racial Justice, bringing together 17 artists, curators, activists, and media makers to forge local connections and reimagine the project for the US context. The project officially launches in 2026, with a soft launch in Detroit in June 2024.

In the competitive climate finance space, standing out can be challenging, even for the most impactful and forward-thinking funds. Protagonistic worked with climate venture fund AiiM Partners to craft branding and thought leadership messages that were authentic to their mission while helping them differentiate in a crowded marketplace. We conducted a detailed competitor analysis, staff interviews, and a review of the existing media conversation on the issues AiiM works on. We then leveraged this analysis to identify four compelling media narratives to guide their communications and develop a 12-month visibility plan covering earned media, owned media, and events.

Protagonistic worked with award-winning Canadian feminist magazine Liisbeth to develop a content strategy that would help them to distinguish themselves in a crowded marketplace and meet the needs of their unique audience of feminist entrepreneurs, conducting an analysis of the existing feminist media marketplace, and making recommendations on content, staff, and budget.