Shaping the conversation about the things that matter.
Smart. Feminist. Inclusive.
Protagonistic works with select businesses, nonprofits, and artists who are working to build a more just and equal world.
Our approach to PR & communications is grounded in three principles:
Authentic alignment - between us, our clients, and the partners we work with.
A deep and critically engaged understanding of both contemporary social issues and the modern media landscape.
A 360 degree approach to strategy that takes into account how our work together fits into your whole business or organization.
News Alert! #GirlsResist Campaign Awarded Gold in the 2025 Anthem Awards
We are thrilled to share that #GirlsResist, a campaign developed by Protagonistic for client Our Collective Practice, has been awarded the Gold Award for Diversity, Equity, and Inclusion campaigns in the 2025 Anthem Awards.
The #GirlsResist campaign aimed to inspire teenage girls and young women to reflect on how resistance has shaped their lives, and to share their stories on TikTok and Instagram. We wanted to redefine resistance as an everyday act, not something reserved for iconic figures like Greta Thunberg or Malala Yousafzai, but something all girls and women participate in, both in small and significant ways.
Launched in 2021 by The Webby Awards, The Anthem Awards honor the purpose & mission-driven work of people, companies and organizations worldwide, with partners including Ms Magazine, The Female Quotient, Born This Way Foundation, Glaad, and NAACP.
Clients & case studies
View case studies of projects we’ve worked on, and meet some of our incredible clients.
“My film's press coverage exceeded expectations, despite the fact that we were dealing with a project with several unknowns, shifting milestones, and changing priorities. This is a real testament to Protagonistic’s skill at synthesizing and communicating why my work is unique and important, and knowing who would most want to hear about it–and when.”
—Therese Shechter, Trixie Films